The Master of Marketing aims at equipping students with advanced principles, techniques and skills related to marketing
strategy development, implementation and evaluation, as well as advanced research techniques that will enable them to
acquire data, process it thus enabling them to conceive and execute a rational and, effective strategy. Marketers everywhere
are seeking to raise the visibility of their discipline in terms of contributing to the overall aims and objectives of their
organisations. For this to happen it is crucially important for students to understand and be able to carry out the procedures
necessary for building and implementing a great marketing strategy. Hence this programme aims at providing the foundations
necessary to embed students in strategic marketing in a practical and comprehensive way.
On completion of the programme, students will be able to find employment in public and private sector as Marketing consultants,
Marketing researchers, Brand Managers, Communication Managers, Marketing Lecturers.
The programme has been endorsed by members of the Programme Advisory Committee (PAC), while academic peers at higher
learning institutions were consulted for purposes of benchmarking (attached, please find evidence of consultation,
benchmarking and support documents).
The Master of Marketing programme seeks to recruit suitably qualified students who are capable of benefitting from,
contributing to, and successfully completing the programme. In order to be considered for admission to this programme,
prospective students must:
• Hold a Bachelor of Marketing Honours from a recognised institution, or an equivalent qualification at NQF Level 8,
which include a component of supervised research achieving a mark of 60% or higher.
• An evaluation of the applicant’s academic record and a personal letter providing reasons for wishing to enrol for the Master
of Marketing will be required for selection purposes.