Description

The Bachelor of Marketing aims at producing marketing graduates who can competently manage marketing and management 
related tasks and duties as well as make marketing related decisions within the scope of their responsibilities. Graduates would be 
able to appraise and manage the synergy between marketing and other functional areas of management in an organisation. The 
programme aims at equipping students with a diverse range of skills and competencies that are marketing specific and job related. 
Graduates will be able to use relevant marketing information in the process of making effective and efficient marketing decisions, 
managing themselves and others, and providing mentorship and coaching to subordinates. 

The  overall  purpose  of  this  programme  is  to  produce  graduates  who  are  competent  and  proficient  in  performing  a  wide 
spectrum  of  routine,  complex  and multi‐dimensional marketing  and marketing‐related  tasks,  duties and  responsibilities and 
achieve reliable results with minimal or no supervision.
 
Students who exit with a Diploma in Marketing and Sales will be able to find employment as: Sales Representatives, Marketing 
Assistants/Representatives, etc., while Bachelor graduates would typically be employed as; Marketing Executives, Sales Executives, 
Business Development Executives, etc. Students who exit the programme with a Diploma in Marketing and/or Bachelor can also 
follow the professional marketing route by registering with Institutions like the Chartered Institute of Marketing‐London; and be a 
Chartered marketer, thus further enhancing his/her Marketing profile. 

Admission Requirements 

Candidates  may  be  considered  for  admission  to  this  programme  if  they  meet  the  General  Admission  Requirements  of  the 
Namibia  University  of  Science  and  Technology  (GI2.1  in  Part  1  of  the  NUST  Yearbook).  In  addition,  Mathematics  is  a 
recommended subject. Mature age candidates will be considered provided they meet the requirements and pass the mature age 
entrance examinations of the Namibia University of Science and Technology (GI2.2 in Part 1 of the NUST Yearbook). 

Students who completed qualifications previously offered by the Department, i.e. Certificates in Sales, Business Studies and the 
Diploma in Marketing (phased out from 2006/07) and seek admission into this revised Bachelor of Marketing programme may be 
granted credits.