The Bachelor of Marketing aims at producing marketing graduates who can competently manage marketing and management
related tasks and duties as well as make marketing related decisions within the scope of their responsibilities. Graduates would be
able to appraise and manage the synergy between marketing and other functional areas of management in an organisation. The
programme aims at equipping students with a diverse range of skills and competencies that are marketing specific and job related.
Graduates will be able to use relevant marketing information in the process of making effective and efficient marketing decisions,
managing themselves and others, and providing mentorship and coaching to subordinates.
The overall purpose of this programme is to produce graduates who are competent and proficient in performing a wide
spectrum of routine, complex and multi‐dimensional marketing and marketing‐related tasks, duties and responsibilities and
achieve reliable results with minimal or no supervision.
Students who exit with a Diploma in Marketing and Sales will be able to find employment as: Sales Representatives, Marketing
Assistants/Representatives, etc., while Bachelor graduates would typically be employed as; Marketing Executives, Sales Executives,
Business Development Executives, etc. Students who exit the programme with a Diploma in Marketing and/or Bachelor can also
follow the professional marketing route by registering with Institutions like the Chartered Institute of Marketing‐London; and be a
Chartered marketer, thus further enhancing his/her Marketing profile.
Candidates may be considered for admission to this programme if they meet the General Admission Requirements of the
Namibia University of Science and Technology (GI2.1 in Part 1 of the NUST Yearbook). In addition, Mathematics is a
recommended subject. Mature age candidates will be considered provided they meet the requirements and pass the mature age
entrance examinations of the Namibia University of Science and Technology (GI2.2 in Part 1 of the NUST Yearbook).
Students who completed qualifications previously offered by the Department, i.e. Certificates in Sales, Business Studies and the
Diploma in Marketing (phased out from 2006/07) and seek admission into this revised Bachelor of Marketing programme may be