Marketing

Master of Marketing

admin_fchse — Wed, 29 Mar 2023 10:06:58 +0000

Master of Marketing admin_fchse Wed, 03/29/2023 - 12:06

Description

The Master of Marketing aims at equipping students with advanced principles, techniques and skills related to marketing
strategy development, implementation and evaluation, as well as advanced research techniques that will enable them to
acquire data, process it thus enabling them to conceive and execute a rational and, effective strategy. Marketers everywhere
are seeking to raise the visibility of their discipline in terms of contributing to the overall aims and objectives of their
organisations. For this to happen it is crucially important for students to understand and be able to carry out the procedures
necessary for building and implementing a great marketing strategy. Hence this programme aims at providing the foundations
necessary to embed students in strategic marketing in a practical and comprehensive way.

On completion of the programme, students will be able to find employment in public and private sector as Marketing consultants,
Marketing researchers, Brand Managers, Communication Managers, Marketing Lecturers.
The programme has been endorsed by members of the Programme Advisory Committee (PAC), while academic peers at higher
learning institutions were consulted for purposes of benchmarking (attached, please find evidence of consultation,
benchmarking and support documents).

Admission Requirements

The Master of Marketing programme seeks to recruit suitably qualified students who are capable of benefitting from,
contributing to, and successfully completing the programme. In order to be considered for admission to this programme,
prospective students must:

• Hold a Bachelor of Marketing Honours from a recognised institution, or an equivalent qualification at NQF Level 8,
which include a component of supervised research achieving a mark of 60% or higher.
• An evaluation of the applicant’s academic record and a personal letter providing reasons for wishing to enrol for the Master
of Marketing will be required for selection purposes.

Marketing

Programme information

Modes of Study -- Full-time/ Part-time

Duration --2 Years

Level -- Postgraduate

Course Code -- 09MARK

Bachelor of Marketing Honours

admin_fchse — Wed, 29 Mar 2023 09:55:07 +0000

Bachelor of Marketing Honours admin_fchse Wed, 03/29/2023 - 11:55

Description

The Bachelor of Marketing Honours is designed to provide students with deepened, comprehensive and systematic marketing skills needed to make complex and market wide decisions and to help them to accomplish an upturn mind‐set. This programme is aimed at propelling the students into the realm of practitioners and marketing experts with exemplary strategic capacity and critical understanding of the guiding principles, theories, methodologies and practices of marketing, marketing management and strategic marketing.

Admission Requirements

In order to be admitted to this programme, applicants must have a Bachelor’s degree in Marketing, or an equivalent
qualification at NQF Level 7 of at least 360 credits, with a minimum aggregate of 60 % in major (marketing) subjects at exit
level.

Applicants who have completed the current National Diploma in Marketing (phased‐in in 2009) can gain admission into the
Bachelor of Marketing Honours provided they have an overall average of at least 65 % in their third year courses. In addition,
applicants should have passed Product Pricing Management or an equivalent course. Applicants may be allowed to register for
this course concurrently with Honours degree courses if resources permit. This particular group of applicants will be evaluated
on a case‐by‐case basis for purposes of admission.

Applicants with a National Diploma in Marketing awarded by the Namibia University of Science and Technology as part of its
2006/07 curriculum will be considered for admission to this programme provided they have an overall average of at least 65 %
in their third year courses. In addition, applicants should have passed Product Pricing Management, Marketing Research and
Market Intelligence as well as Electronic & Web‐Based Marketing. This particular group of students will be evaluated on a case‐
by‐case basis for purposes of admission.

Marketing

Programme information

Modes of Study -- Full-time/ Part-time/ Distance

Duration --1 Year

Level -- Postgraduate

Course Code --08HMAR

Bachelor of Marketing

admin_fchse — Wed, 29 Mar 2023 07:30:48 +0000

Bachelor of Marketing admin_fchse Wed, 03/29/2023 - 09:30

Description

The Bachelor of Marketing programme provides a systematic and coherent introduction to the knowledge, principles, concepts,
data, theories and problem‐solving techniques within the field of marketing. The programme has been designed to respond to
both the local and international contexts as students will explore the ways in which marketing roles exist and function within
Namibia and in developing societies more generally. The programme will enable students to acquire a blend of cognitive and
intellectual skills, as well as more hands‐on practical and key transferable skills, and to apply these competencies in addressing
marketing challenges in Namibia and the international community. Students need an understanding of the complex global
marketplace and its inherent technologies. This requires students to be digitally literate to operate in the highly demanding
technological market place. Technology‐based products are growing. Students need to fit in. Businesses organisations need
graduates with the digital literacy skills to operate marketing and sales technology.

The programme aims at producing marketing graduates who are technology savvy and that can competently manage marketing
and management related tasks and duties as well as make marketing related decisions within the scope of their responsibilities.
Graduates would be able to appraise and manage the synergy between marketing and other functional areas of management in
an organisation. The Bachelor of Marketing aims at equipping students with a diverse range of skills and competencies that are
marketing specific and job related. Graduates will be able to use relevant marketing information in the process of making
effective and efficient

Admission Requirements

Candidates may be considered for admission to this programme if they meet the General Admission Requirements of the Namibia
University of Science and Technology (GI2.1 in the Prospectus/year book). In addition, candidates are required to have passed
Mathematics with at least a D‐symbol at NSSC Ordinary Level or a 4 at NSSC Higher Level.

Mature age candidates will be considered provided they meet the requirements and pass the mature age entrance
examinations of the Namibia University of Science and Technology (GI2.2 in the Prospectus/year book).

Marketing

Programme information

Modes of Study -- Full-time/ Part-time/ Distance

Duration --3 Years

Level -- Undergraduate

Course Code -- 07MARB

Bachelor of Marketing (Phasing out 2023)

admin_fchse — Tue, 28 Mar 2023 12:59:36 +0000

Bachelor of Marketing (Phasing out 2023) admin_fchse Tue, 03/28/2023 - 14:59

Description

The Bachelor of Marketing aims at producing marketing graduates who can competently manage marketing and management
related tasks and duties as well as make marketing related decisions within the scope of their responsibilities. Graduates would be
able to appraise and manage the synergy between marketing and other functional areas of management in an organisation. The
programme aims at equipping students with a diverse range of skills and competencies that are marketing specific and job related.
Graduates will be able to use relevant marketing information in the process of making effective and efficient marketing decisions,
managing themselves and others, and providing mentorship and coaching to subordinates.

The overall purpose of this programme is to produce graduates who are competent and proficient in performing a wide
spectrum of routine, complex and multi‐dimensional marketing and marketing‐related tasks, duties and responsibilities and
achieve reliable results with minimal or no supervision.

Students who exit with a Diploma in Marketing and Sales will be able to find employment as: Sales Representatives, Marketing
Assistants/Representatives, etc., while Bachelor graduates would typically be employed as; Marketing Executives, Sales Executives,
Business Development Executives, etc. Students who exit the programme with a Diploma in Marketing and/or Bachelor can also
follow the professional marketing route by registering with Institutions like the Chartered Institute of Marketing‐London; and be a
Chartered marketer, thus further enhancing his/her Marketing profile.

Admission Requirements

Candidates may be considered for admission to this programme if they meet the General Admission Requirements of the
Namibia University of Science and Technology (GI2.1 in Part 1 of the NUST Yearbook). In addition, Mathematics is a
recommended subject. Mature age candidates will be considered provided they meet the requirements and pass the mature age
entrance examinations of the Namibia University of Science and Technology (GI2.2 in Part 1 of the NUST Yearbook).

Students who completed qualifications previously offered by the Department, i.e. Certificates in Sales, Business Studies and the
Diploma in Marketing (phased out from 2006/07) and seek admission into this revised Bachelor of Marketing programme may be
granted credits.

Marketing

Programme information

Modes of Study -- Full-time/ Part-time/ Distance

Duration --3 Years

Level -- Undergraduate

Course Code -- 07BMAR