The Bachelor of Sport Management programme aims to produce graduates who can competently manage and administer
sports businesses and sport business‐related tasks and duties in private and/or public establishments and make effective
decisions within the scope of their responsibilities. Similarly, the degree will provide students with a solid foundation and diverse
range of skills and competencies in sport‐related business fundamentals, including general management, marketing,
governance, legal issues, event and facility management, etc. Furthermore, this programme will equip student to apply relevant
sport management principles, concepts, and tools to effectively and efficiently make business decisions in the areas of: sport
sponsorship, events management, outsourcing and insourcing of duties and responsibilities, etc., and, managing themselves and
others while providing mentorship and coaching to subordinates. In the same vein, students would be able to appraise and
manage the synergy between sport, marketing, business, management, and other functional management areas in a sporting
Students who exit with a Bachelor of Sport Management will be employable and able to find, and create employment as
entrepreneurs, sporting/sport managers, sport administrators, sport marketing executives, management/marketing executives,
business development executives, sporting brand managers/executives, sponsorship executives, events executives, etc., in the
private sector, public sector and/or both.
Candidates may be considered for admission to this programme if they meet the General Admission Requirements of NUST
(GI2.1 in Part 1 of the NUST Yearbook).
Mature age candidates will be considered provided they meet the requirements and pass the mature age entrance
examinations of NUST (GI2.2 in Part 1 of the NUST Yearbook)‐ with a minimum of 50 % in both English and Mathematics.