The Bachelor of Sport Management is a three‐year degree programme that aims at producing graduates who can competently manage and administer sports businesses and sport business‐related tasks and duties in private and/or public establishments as well as make effective decisions within the scope of their responsibilities. Similarly, the degree will provide students with a solid foundation and diverse range of skills and competencies in sport‐related business fundamentals including general management, marketing, governance, legal issues, and event and facility management, etc. Through this programme, students will be able to apply relevant sport management principles, concepts and tools to effectively and efficiently make business decisions in the areas of sport sponsorship, events management, outsourcing and insourcing of duties and responsibilities, etc., as well as, managing themselves and others, while providing mentorship and coaching to subordinates. In the same vein, students would be able to appraise and manage the synergy between sport, marketing, business, management and other functional areas of management in a sporting organisation.
Candidates may be considered for admission to this programme if they meet the General Admission Requirements of NUST
(GI2.1 in Part 1 of the NUST Yearbook).
Mature age candidates will be considered provided they meet the requirements and pass the mature age entrance
examinations of NUST (GI2.2 in Part 1 of the NUST Yearbook)‐ with a minimum of 50 % in both English and Mathematics.
Applicants who have successfully completed the entire bridging programme for Sport Management offered by NUST, through
CED, will also be eligible for admission into the degree.