The Bachelor of Marketing Honours is designed to provide students with deepened, comprehensive and systematic marketing skills needed to make complex and market wide decisions and to help them to accomplish an upturn mind‐set. This programme is aimed at propelling the students into the realm of practitioners and marketing experts with exemplary strategic capacity and critical understanding of the guiding principles, theories, methodologies and practices of marketing, marketing management and strategic marketing.
In order to be admitted to this programme, applicants must have a Bachelor’s degree in Marketing, or an equivalent
qualification at NQF Level 7 of at least 360 credits, with a minimum aggregate of 60 % in major (marketing) subjects at exit
Applicants who have completed the current National Diploma in Marketing (phased‐in in 2009) can gain admission into the
Bachelor of Marketing Honours provided they have an overall average of at least 65 % in their third year courses. In addition,
applicants should have passed Product Pricing Management or an equivalent course. Applicants may be allowed to register for
this course concurrently with Honours degree courses if resources permit. This particular group of applicants will be evaluated
on a case‐by‐case basis for purposes of admission.
Applicants with a National Diploma in Marketing awarded by the Namibia University of Science and Technology as part of its
2006/07 curriculum will be considered for admission to this programme provided they have an overall average of at least 65 %
in their third year courses. In addition, applicants should have passed Product Pricing Management, Marketing Research and
Market Intelligence as well as Electronic & Web‐Based Marketing. This particular group of students will be evaluated on a case‐
by‐case basis for purposes of admission.