The Bachelor of Marketing programme provides a systematic and coherent introduction to the knowledge, principles, concepts,
data, theories and problem‐solving techniques within the field of marketing. The programme has been designed to respond to
both the local and international contexts as students will explore the ways in which marketing roles exist and function within
Namibia and in developing societies more generally. The programme will enable students to acquire a blend of cognitive and
intellectual skills, as well as more hands‐on practical and key transferable skills, and to apply these competencies in addressing
marketing challenges in Namibia and the international community. Students need an understanding of the complex global
marketplace and its inherent technologies. This requires students to be digitally literate to operate in the highly demanding
technological market place. Technology‐based products are growing. Students need to fit in. Businesses organisations need
graduates with the digital literacy skills to operate marketing and sales technology.
The programme aims at producing marketing graduates who are technology savvy and that can competently manage marketing
and management related tasks and duties as well as make marketing related decisions within the scope of their responsibilities.
Graduates would be able to appraise and manage the synergy between marketing and other functional areas of management in
an organisation. The Bachelor of Marketing aims at equipping students with a diverse range of skills and competencies that are
marketing specific and job related. Graduates will be able to use relevant marketing information in the process of making
effective and efficient
Candidates may be considered for admission to this programme if they meet the General Admission Requirements of the Namibia
University of Science and Technology (GI2.1 in the Prospectus/year book). In addition, candidates are required to have passed
Mathematics with at least a D‐symbol at NSSC Ordinary Level or a 4 at NSSC Higher Level.
Mature age candidates will be considered provided they meet the requirements and pass the mature age entrance
examinations of the Namibia University of Science and Technology (GI2.2 in the Prospectus/year book).